What Does Social Media Management Include?
A useful scope explains more than how many posts will appear.
Start with responsibilities
A service should make clear who plans content, supplies business details, produces creative, approves changes, publishes material and handles incoming inquiries.
Distinguish organic content and advertising
Posting to a business profile and running paid campaigns involve different work. A proposal should clarify which is included and how platform spend is handled.
Ask what you receive
Look for deliverables, formats, revision rounds, approval timing, reporting and ownership. A fixed post count alone does not explain the whole working relationship.
Choose useful measures
Discuss the outcomes that matter to the business and the data available. Engagement can provide context, but the review should also consider relevant inquiries and lead quality where available.
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